目前,企业的促销大多集中在超级终端,与传统的销售渠道相比,超级终端有着消费群集中、消费量大、新产品推广效果明显等较多优势。因此,在超级终端渠道开展的促销倍受企业重视。尽管促销方法千变万化,可并不是每个企业都能从消费者促销中获得丰厚回报,甚至有些看似相当不错的促销活动,进入市场以后却是泥牛入海,其间涉及很多因素。从表面上看,促销效果来自促销执行,事实上 At present, the promotion of enterprises is mainly concentrated in the hyper terminal. Compared with the traditional sales channels, the hyper terminal has many advantages such as consumption cluster, large consumption and obvious promotion effect of new products. Therefore, promotional activities in the HyperTerminal channel are valued by enterprises. Notwithstanding the ever-changing marketing methods, not every business can get lucrative returns from consumer promotions, and even some seemingly quite good promotions enter the market after it enters the sea with many factors involved. On the face of it, the promotional effect comes from the promotion execution, in fact