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红色文化作为我国的主流文化,在当下的社会转型期受到了严峻的挑战,主要体现在:红色文化从教化走向教条,多元文化对红色文化的解构,现实与愿景的落差影响了人们对红色文化政治信念的坚定等。研究认为,红色文化主流文化的地位决定了它在旅游行业核心价值构筑中的重要作用,应理性回归红色文化的本体价值,增强亲和力与感召力,将红色文化蕴含的理想、信念和信仰作为旅游行业核心价值构建的思想源泉。
As the mainstream culture of our country, red culture has been faced with severe challenges in the current social transition period. The main manifestations are as follows: from red to red, and from the multi-culture to the red culture, the gap between reality and vision has affected people’s understanding of the red culture Political conviction and so on. The research holds that the status of the mainstream culture of red culture determines its important role in building the core value of the tourism industry. It should rationally return to the noumenon value of red culture, enhance affinity and charisma, and use the ideals, beliefs and beliefs embodied in red culture as tourism The core of the industry to build the ideological source.