网络媒体的逐渐强势发力让长期占据传统传媒龙头宝座的平面媒体——报纸深感压力,而伴随着博客、微博等自媒体的逐渐盛行,报纸所面临的冲击进一步加剧。而电视、广播等没有一直都没有放弃过和报纸媒体的较量。面对声屏密集,网络纵横,媒体竞争日趋激烈的外患,而都市报为代表的报纸媒体不仅陷入到了版式雷同,在面对同类型题材的逐渐同一化,也令报纸媒体的发展面临着内忧。本文将结合目前国内都市类报纸在报纸个性化塑造所面临的瓶颈以及所作出的努力出发,从都市类报纸的个性化塑造来谈一谈目前都市类报纸一种可取的发展轨迹。 With the gradual development of online media, the newspaper, which is a longtime media occupying the leading position of traditional media, is under intense pressure. With the gradual prevalence of the media such as blogs and Weibo, the impact of the newspapers has further intensified. The television, radio, etc. have not given up and the newspaper media contest. In the face of an increasingly plagued foreign media network with increasingly sound screens, the newspaper media represented by the Metropolis not only fell into the same format but gradually faced the same type of subject matter, which also threatened the development of the newspaper media . Based on the current bottlenecks and the efforts made by domestic newspaper in the newspaper personalization, this article will talk about the desirable development path of current metropolitan newspaper from the personalized shaping of metropolitan newspapers.