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《爸爸去哪儿》的成功,主要融合了三种元素:亲子定位+野外综艺+明星家庭,即以国内尚不多见的亲子互动节目为卖点,以野外综艺的方式包装,以星一代、星二代家庭生活为看点,满足部分观众的好奇心理,一下就抓住了观众的眼球。亲子定位,实际上就是走情感路线,普通综艺泛滥,观众已经产生审美疲劳,野外综艺横空出世,正好满足观众的新鲜感;明星八卦,向来是娱乐类节目的最大素材,而以星爸星娃家庭生活揭秘的方式,则可以更好地满足观众的好奇心理。将这三个普通元素叠加起来,并深度挖掘包装,立刻具备脱胎换骨、升级换代的功力。
“Dad where to go” success, the main integration of the three elements: parenting + outdoor variety + star family, that is rare in the domestic parent-child interactive programs as a selling point, the way the wild variety of packaging, the star generation, the star The second generation of family life as a point of view, part of the audience to meet the curiosity, what caught the audience’s attention. Parents orientation, in fact, is to take the emotional route, general variety overflowing, the audience has produced aesthetic fatigue, wild variety turned out just to meet the audience’s freshness; celebrity gossip, has always been the largest entertainment program material, The secret way of family life, baby, you can better meet the audience’s curiosity. The three ordinary elements superimposed, and deep excavation packaging, immediately with reborn, upgrading skills.