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在蒙牛、伊利等大举围剿下,三元压力倍增,液态奶以及常温奶等领域市场份额被严重挤压。目前三元能够突围的出路只能是走差异化竞争路线,凭借在低温产品领域的领先布局进行突围。1月11日,三元收购八喜冰淇淋母公司北京艾莱发喜食品有限公司终于落定。作为液态奶生产商,三元股份预计将作价13亿元收购大股东旗下的“八喜”冰淇淋。与此同时,三元还对组织架构进行改革。在蒙牛、伊利等大举围剿下,三元压力倍增,液态奶以及常温奶等领域市场份额被严重挤压。目前三元能够突围的出路只能是走差异化竞争路线,凭借在低温产品领域的领先布局进行突围。
Under the massive encirclement and suppression by Mengniu and Yili, the pressure on the triple yuan was severely squeezed by the market share of liquid milk and milk at normal temperature. At present, the way out of the three yuan can only break the competitive route of differentiation, with the lead in the field of low-temperature products to break through the layout. January 11, triple acquisition of hi hi ice cream parent company Beijing Islet hi Food Co., Ltd. finally settled. As a manufacturer of liquid milk, Sanyuan shares are expected to be priced at 1.3 billion yuan acquisition of major shareholders “Baxi ” ice cream. At the same time, three yuan also reform the organizational structure. Under the massive encirclement and suppression by Mengniu and Yili, the pressure on the triple yuan was severely squeezed by the market share of liquid milk and milk at normal temperature. At present, the way out of the three yuan can only break out of the competitive route, with the lead in the field of low-temperature products to break through the layout.