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“商场竞争就是削弱以至消灭敌人,同时强大自己。而价格战恰好就是这样一个能够让你在较短的时间内实现市场份额急速增大,同时让对手的市场缩水的工具。市场的主导者可以通过价格竞争来清理门户排挤市场上的二三线品牌,为自己创造更大的市场空间,进一步巩固老大的地位;对于市场的主要跟随者,价格战是他们主动出击、谋求翻身的一种战术,如此一方面可以挤占更小品牌的生存空间,另一方面可以蚕食老大的市场份额,加速市场的演变;对于市场的新生力量,以价格战为主的渗透则是他们生存、发展的全部希望。”
“The competition in shopping malls is to weaken and even destroy the enemy at the same time powerful yourself.And the price war is such a tool that allows you to achieve rapid market share gains in a short period of time, while allowing the market opponents to shrink.Market leaders can Through price competition to clean up the door crowded out the second and third tier brands on the market for themselves to create greater market space to further consolidate the boss status; for the main followers of the market, price war is their initiative to seek a turnaround tactics, On the one hand, it can squeeze the living space of a smaller brand, on the other hand, it can erode the boss’s market share and speed up the market’s evolution. For the emerging forces in the market, infiltration based on price war is all their hope for survival and development. ”