当前,在电影作品中植入广告,带来的巨大收益我们是有目共睹的。虽然如此,也不是所有类型的电影作品都适合植入式广告。琳琅满目的商品,给消费者带来了可供选择的空间;同时电影作品中的众多关注点,也让观众们目不暇接。电影植入式广告应该在一个品牌具有一定的知名度以后被用来强化消费者对该品牌的理解,增加消费者对品牌的认知,因此只有处于市场成长期或成熟期的产品使用电影植入式广告才会起到明显作用。 At present, it is obvious to all the great benefits that come from embedding advertisements in movie works. Notwithstanding, not all types of films are suitable for placement ads. An array of products to consumers has brought the space for choice; the same time, many of the film’s concerns, but also to the audience dizzying. Movie implanted advertising should be used after a brand has a certain reputation to enhance consumer understanding of the brand and increase consumer awareness of the brand, so only in the market or mature products using film implantation Type of advertising will play a significant role.