现阶段全国城市的旅游开发建设如火如荼,而历史文化名城相对于其他城市具有特殊性,需要特别重视保护与传承。本文分析了旅游形象建设的相关要素,并以南京这样一个历史文化名城为例,进行了旅游形象现状分析,对南京旅游形象所面临的问题提出相关对策。 At this stage, the development and construction of tourism in cities across the country are in full swing, while the historical and cultural cities are special compared to other cities and require special emphasis on protection and inheritance. This paper analyzes the relevant elements of the construction of tourism image. Taking Nanjing as a historical and cultural city as an example, this paper analyzes the current situation of tourism image and puts forward some countermeasures to the problems facing Nanjing tourism image.