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随着媒体技术的不断发展,新媒体的表现形式开始呈现多样化,而这种多样化的形式也给博物馆宣传带来了多种选择性。从最开始的博物馆内的数字触摸屏,到官方网站的设计维护,直至现如今的微博微信公众号。新媒体技术的革新对博物馆宣传方面的要求也在不断地变化和提高,对新型人才的引进也变得日益重要。本文旨在通过梳理新媒体技术变革与博物馆宣传之间的关系,从而为博物馆宣传工作如何根据新媒体的发展做出相关调整给出一些建议,也为博物馆在新媒体时代的发展提供一些参考。
With the continuous development of media technologies, the manifestation of new media has begun to diversify, and this diversified form has also brought a variety of choices to museum publicity. From the beginning of the museum digital touch screen to the official website of the design and maintenance, until today’s Weibo microblogging public number. Innovations in New Media Technology The demand for museum publicity is also constantly changing and increasing, and the introduction of new talent has become increasingly important. The purpose of this paper is to sort out the relationship between the change of new media technology and museum publicity so as to give some suggestions on how museum publicity can be adjusted according to the development of new media and also provide some reference for the development of museum in the new media era.