论文部分内容阅读
媒介融合时代,传统媒体不再是渠道的控制者,如何成为差异化、特色化内容的传播者是民族地区传媒发展的重要策略选择;地方性知识是民族地区的特色内容,应积极探索如何利用地方性知识来吸引受众、建构地方形象与品牌,从而更好地服务于民族地区的社会发展;媒介融合时代民族地区媒体应是地方性知识的挖掘者、建构者与传播者,民族地区高校传媒类专业则应担负起传媒人才相关素养培养的社会责任和历史使命。
In the era of media convergence, traditional media is no longer the controller of channels. How to become the communicator of differentiated and distinctive content is an important strategy choice for the development of media in ethnic regions. Local knowledge is the characteristic content of ethnic regions and should be explored how to utilize Local knowledge to attract the audience to build local image and brand, so as to better serve the social development in ethnic areas; media integration era ethnic regional media should be diggers of local knowledge, constructors and disseminators, Class professionals should shoulder the social responsibility and historical mission of cultivating the quality of media professionals.