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首先指出了电视天气预报节目中的广告与其它电视广告的主要区别，结合自己多年来在电视天气预报节目制作中的实践经验，着重分析了如何制作出高品位的电视天气预报节目广告，以达到电视天气预报既能很好地服务于社会，又有良好经济效益的双重目标。
First of all, it points out the main differences between the advertisements in TV weather forecast programs and other TV advertisements. Combining with my years of practical experience in making TV weather forecast programs, I emphatically analyzed how to produce high-grade TV weather forecast program advertisements in order to achieve TV weather forecast can not only serve the community well, but also have the dual goal of good economic benefits.