频道专业化：现实与问题中国的电视媒介管理正在经历一次重大的变革。电视台及其所属频道，正面临着由传统的节目——产品管理向品牌管理和全面质量管理发展。虽然这种变革在进行过程中所有的细节还不甚明朗，但是一些全局性的发展趋势，仍然相当明确。对于电视媒介经营管理思想的根本性转换，其讨论往往借用的是一些具体操作层面的表述方式。频道专业化，在实践这一思路的欧美发达国家，所依托的基础和面对的市场与中国的情况有很大的不同，其内涵也有所区别，本身就包含了很多个层次的意义。但是，频道专业化，却在很长一段时间被用来描述电视台当下和未来发展的状况和趋势。 Channel Specialization: Reality and Issues China’s television media management is undergoing a major transformation. Television stations and their respective channels are facing the development from traditional programs - product management to brand management and total quality management. Although all the details of this change are not yet clear in the process, some of the global trends are still quite clear. For the fundamental transformation of the management thought of the TV media, the discussion often borrows some concrete operational-level expressions. Channel specialization in the practice of this idea of ​​Europe and the United States developed countries, relying on the basis and the face of the market with China’s situation is very different, its connotation is also different, itself contains many levels of significance. However, channel specialization has been used for a long time to describe the current and future development of television stations and trends.