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随着旅游业的高速发展,对旅游企业的管理水平和服务质量的要求也越来越高。旅游业的快速发展、产业的转型升级、旅游强国目标的实现,需要各项旅游公共服务设施、各种旅游保障措施和技术手段的有效提供,需要发挥旅游标准化对产业发展的技术支撑和保障作用。因此,推广旅游标准化,对于增强旅游业的国际竞争力,实现旅游业可持续发展,建设和谐发展社会,具有十分重要的意义。
With the rapid development of the tourism industry, the requirements for the management level and service quality of tourism enterprises are also getting higher and higher. The rapid development of the tourism industry, the transformation and upgrading of the industry, the realization of the objective of becoming a tourism powerhouse require the effective provision of various tourism public service facilities, various tourism safeguard measures and technical means, and the need to give play to the technical support and guarantee function of tourism standardization to the development of the industry . Therefore, the promotion of tourism standardization is of great significance to enhancing the international competitiveness of the tourism industry, realizing the sustainable development of the tourism industry and building a harmonious society.