随着智慧旅游的兴起,必然对目前旅行社行业造成巨大的影响。为了更好地满足游客的个性化需求,促进旅行社行业的发展,通过对旅行社线上线下发展现状及问题进行分析,提出智慧旅游理念下旅行社线上线下融合发展是时代发展的必然趋势,也为我国旅行社行业的持续发展提供了新思路。 With the rise of smart tourism, the current travel industry will inevitably have a huge impact. In order to better meet the individual needs of tourists and promote the development of travel agency industry, through the analysis of the status quo and problems of online and offline travel agencies, it is proposed that the integration of online and offline travel agencies under the concept of smart tourism is the inevitable trend of development of the times. China’s travel agency industry provides a new idea of ​​sustainable development.