作为世界第四大旅游目的地国家和亚洲第一大客源市场,中国旅游业催生的旅游出版市场迅速增长,目前市场规模已达4亿元人民币。国际旅游界把旅游出版业的发展视为旅游业发展水平的重要标志,近年来世界主要旅游出版品牌,包括米其林、孤独星球等均已进入中国,并将之视为最具增长潜力的市场。中国本土的出版社 As the fourth largest tourist destination in the world and the largest source market in Asia, the tourism publishing market, which has been spawned by China’s tourism, has been rapidly growing. The current market size has reached 400 million yuan. The international tourism industry regards the development of tourism publishing industry as an important symbol of tourism development. In recent years, major travel publishing brands in the world, including Michelin and Lonely Planet, have entered China and regarded it as the market with the most potential for growth. Chinese local publishers