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WPP成功收购TNS后,中国市场调研机构格局大变,WPP垄断了CTR、CSM与尼尔森中国三大最主流市场调研机构。WPP决胜市场调研的策略抓住了广告产业链的命门,
After the successful acquisition of TNS by WPP, the market research institution in China has changed drastically. WPP monopolized the three major market research institutions of CTR, CSM and Nielsen China. WPP winning market research strategy to seize the lifeblood of the advertising industry chain,