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陈鹤琴“活教育”的三大纲领是“做人,做中国人,做现代中国人”的目的论;“大自然,大社会都是活教材”的课程论;“做中教,做中学,做中求进步”的方法论。陈鹤琴的“活教育”思想对高职教育有着很深的指导意义,本文结合高职市场营销专业学生的特点,谈谈陈鹤琴“活教育”思想对高职市场营销专业学生教育的启示。
Chen Heqin The three major programs of “Live Education” are the teleological theories of “being a human being, being a Chinese, being a modern Chinese”; “theory of curriculum of nature and society as living textbooks;” In teaching, doing high school, doing progress “methodologies. Chen Heqin’s idea of ”living education“ has a very deep guiding significance to higher vocational education. Based on the characteristics of higher vocational marketing major students, this paper discusses Chen Heqin’s idea of ”living education" to the education of higher vocational marketing major students Inspiration.