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品牌方在推动伦理消费中始终不忘初心、不断检视有没有达到预期的社会效应和影响,是有责任感的购买“不跑偏道”的基础保障。购物中心乃至农贸市场或许成为了新的投票站?在品牌营销者的不断“栽培”下,世界各地涌现了越来越多的心怀社会责任感的消费者。据一家名为“Good Guide”的提供健康消费资讯的机构统计,仅洗发水一个品类,全球就有290种“附加社会责任感的香波”;其他产品中,不乏130种品牌各异的“伦理洗涤剂”、366种“美
Brand side in the promotion of ethical consumption always remember the beginning of heart, constantly review have not achieved the expected social effects and impact, is a responsible purchase ”do not run deviation“ basis of protection. Malls and even farmer’s markets may be the new polling stations. With the constant ”cultivation“ of brand marketers, more and more consumers with social responsibility are emerging all over the world. According to a ”Good Guide“ organization providing health spending information, only one category of shampoo has 290 ”shampoos with social responsibility“ around the world; among other products, there are 130 different brands ”Ethical detergent “, 366 kinds ”beauty