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随着经济的不断发展,企业在进行产品宣传的时候需要选择合适的时机和场合,在社会发展的大趋势下,企业采用名人代言广告的方式越来越频繁。这种产品的宣传方式在给企业带来巨大的经济效益的同时,也给企业发展带来的风险,作为企业应该关注产品宣传过程中与名人的本身个性的一致性,只有这样才能被市场受众所接受,从而达到名人代言广告的目的。本文将对企业采用名人代言广告的方式进行阐述,分析名人代言广告的正确策略。
With the continuous development of the economy, enterprises need to select the appropriate time and place for product promotion. Under the general trend of social development, enterprises adopt celebrity endorsements more and more frequently. This product’s way of propaganda brings great economic benefits to the enterprise, at the same time, it also brings risks to the development of the enterprise. As an enterprise, it should pay attention to the consistency of personality with the celebrity in the product publicity process, and only in this way can the audience in the market Accepted, so as to achieve the purpose of celebrity endorsements ads. This article will elaborate on the way enterprises use celebrity endorsing advertisements to analyze the correct strategies of celebrity endorsing advertisements.