当前,以消费品市场替代资本市场,以非理性的企业代替非理性的公众,中国的消费品市场正在上演着10年前美国资本市场的“非理性繁荣”的一幕:火爆的央视广告竞标,狂轰滥炸的品牌运动,占国内生产总值(GDP)0.8%的费用支出,在亚洲拥有仅次于日本的第二大广告市场,覆盖传媒、业界、政府、大众的传播域,7000万营销从业人员,菲利普·科特勒、唐·舒尔茨等国际营销大师 At present, replacing the capital market with the consumer goods market and replacing the irrational public with irrational enterprises, China’s consumer goods market is showing the scene of “irrational prosperity” of the US capital market 10 years ago: the bizarre CCTV advertisement bidding, The brand-new campaign, accounting for 0.8% of gross domestic product, has Asia’s second-largest advertising market after Japan, covering media, industry, government and mass media, and 70 million marketing professionals Staff, Phillip Kotler, Don Schultz and other international marketing guru