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近年来,随着人们物质生活水平的不断完善,对精神生活的追求开始成为人们关注的焦点,生态旅游业也由此得到了前所未有的发展。企业想要提升自身的竞争优势,就要在生态、环保等角度对自身产业加以完善。生态旅游业作为传统旅游行业的升华,将引导着旅游行业又好又快的发展。但在发展自然经济的同时,对自然资源的保护是不容忽视的。本文中,笔者就针对当前我国生态旅游行业的发展现状,在对现存管理机能进行了一系列探究之后,提出了一些改善旅游事业发展的措施,希望能为以后生态旅游业的发展提供一些帮助。
In recent years, as people’s material living standards continue to improve, the pursuit of spiritual life has become the focus of attention, ecotourism has also been an unprecedented development. Enterprises want to enhance their own competitive advantage, it is necessary in the ecological, environmental protection and other aspects of their own industry to be improved. As a sublimation of the traditional tourism industry, eco-tourism will guide the sound and rapid development of the tourism industry. However, while developing the natural economy, the protection of natural resources can not be ignored. In this paper, the author of the current development of China’s ecotourism industry status quo, after a series of exploration into the existing management functions, put forward some measures to improve the development of tourism, hoping to provide some help for the future development of ecotourism.