七、走出营口1992年夏天,营口地区各种宣传媒体中同时出现了这样一句广告词:“盼盼到家,安居乐业”。这标志着“盼盼”牌防撬门开始走进营口地区的千家万户,同时也是韩召善对市场营销的一种新尝试。以前,产品销售走路子是“挖关系、走门子”,销售的渠道是“挂靠”在大企业的销售网中。如今,防撬门这种产品是给千家万户百姓使用的,再也没有靠关系销 Seven, out of Yingkou In the summer of 1992, Yingkou area in various media at the same time appeared such an ad: “Panpan home, live and work.” This marks the “Panpan” brand tamperproof door into the Yingkou area tens of thousands of households, but also Han Zhaoshan on marketing a new attempt. In the past, product sales walker is “digging relations, go the door”, the sales channel is “anchored” in the big business sales network. Today, tamper-proof door this product is used by thousands of households, no longer rely on sales