西部开发,舆论先行。在这场西部开发宣传热潮中,中央级新闻媒体记者纷纷西行,集中版面,集中时段,系统全面地报道西部大开发决策出台的历史背景,介绍西部大开发的各种优惠政策,营造全社会关心西部开发的浓厚氛围。西部地区媒体各自开辟西部大开发“特刊”、“专版”,报道本地域开发动态,使西部大开发宣传在当地形成声势。 那么,作为东(中)部地区的地方媒体,怎样参与西部大开发宣传呢?和中央媒体、西部地区媒体相比,其面向地域、发行对象、读者兴趣均有所区别,其报道方式、宣传策略也不同。西部 Western development, public opinion first. In this propaganda and propaganda boom in the western region, central-level news media reporters all went westbound to concentrate on the forum and focus time to systematically and comprehensively cover the historical background of the decision-making on the development of the western region and introduce various preferential policies for the development of the western region so as to create a society-wide concern Western atmosphere of the development. The media in the western region each opened up “special issue” and “special edition” of the large-scale development of the western region and reported developments in the region so that the propaganda of the large-scale development of the western region would have a momentum on the ground. So, as the local media in the eastern (central) region, how to participate in the propaganda of the development of the western region? Compared with the media in the central and western regions, the media in the eastern (central) region are different from the media in the western region for the readers’ interests. Their reporting methods and publicity The strategy is different. west