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人脑与电脑,看上去是很简单的资产,但却需要最复杂管理。张亚勤总结的“微软亚洲研究院管理方程式”可谓其他软件企业值得研究的“微软后门秘笈”。定律一:IT=IQ(talents)+IP(intellectualproperties),即智慧资源IT企业的竞争优势更多地体现在“智慧资源”而非“物质资源”上,一个天才所创造出的价值,很可能超越同一时代千名、万名工程师所贡献出的价值。IT企业通往成功的另一道“天梯”是构成企业技术核心的知识产权。就软件企业而言,其发展模式往往先寻求投资,之后调动力量展开研发,接着把产品推向市场,由此获得利润并为最终上市做好必要准备——只有在整条产业链条呈闭合状态的前提下,才能实现产业的良性循环和企业的健康发展。然而,在数字化时代,智慧成果的无损拷贝是一件很容易的事,如果对知识产权的忽视成为一种普遍现象,必将使那些守法的软件企业难以积累核心技术、存储智慧能源。由此可见,以技术为本的IT企业既要有IQ战略,也要有IP战略。企业想要不断逾过更高的发展峰峦,就必须采取措施吸引留住一流的人才,给他们一个能够充分发挥其才能的空间,保护和尊重他们的知识和创造,使智慧的价值得以充分体现。
The human brain and the computer may seem like very simple assets, but they require the most complicated management. Zhang Yaqin concluded “Microsoft Asia Research Institute management equation ” can be described as other software companies worth studying “Microsoft back door secret ”. The first law: IT = IQ (talents) + IP (intellectualproperties), that is, the competitive advantage of IT resources is more reflected in the “wisdom resources” rather than “material resources ”, a genius to create Value, it is likely to surpass the value of one thousand engineers of the same era. IT companies to another success of the “ladder” is the core technology of the enterprise constitutes the intellectual property. In the case of software companies, their development model often seeks to invest first, then mobilizes forces to start R & D and then brings the product to market, thereby generating profits and making the necessary preparations for a final listing - only when the entire industry chain is closed Under the premise, in order to achieve a virtuous circle of the industry and the healthy development of enterprises. However, in the age of digitization, it is a very easy task to make a non-destructive copy of intellectual achievements. If the neglect of intellectual property becomes a universal phenomenon, it is bound to make it hard for those law-abiding software companies to accumulate core technologies and store smart energy. Thus, technology-based IT companies not only have IQ strategy, but also have IP strategy. If enterprises want to continuously exceed the higher development, they must take measures to attract and retain first-class talents, give them a space that can give full play to their talents, protect and respect their knowledge and creativity so that the value of wisdom can be fully reflected .