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微电影作为一种新的品牌文化传播方式,以其独有的特点与广告相结合,通过对企业品牌文化等信息的恰当植入和产品特性的完美演绎,深入表现企业价值观,对企业品牌文化等具有良好的宣传推广作用,这样的新型传播方式备受企业的青睐。企业通过微电影传播品牌理念,同时传递社会正能量,对受众形成潜移默化的影响,改变公众的价值观、人生观和世界观。
As a new mode of brand culture communication, micro-movie combines its unique characteristics with advertising. By properly implanting information such as corporate brand culture and perfect interpretation of product features, micro-movie deeply expresses its corporate values, Have a good promotional role, such a new mode of transmission much favored enterprises. Through the dissemination of brand concept through micro-film, enterprises at the same time transmit the positive energy of the society, forming a subtle influence on the audience and changing the public’s values, outlook on life and world outlook.