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新闻媒体在社会管理中承担着信息枢纽的重要任务,具备新闻传播、舆论引导及监督等多种功能,对推进现代社会管理优化有着至关重要的作用。新时期新闻媒体在现代社会管理中有着宣传作用,对舆论的引导及受众的教育功能,同时还兼具沟通协调功能、组织功能、舆论监督功能以及信息服务功能。下面本文将从新时期现代社会管理的多元化背景出发,论述新时期多元化的社会矛盾与社会问题,为新闻媒体发挥其作用的前提环境进行详细论述。本文将以新闻媒体在现代社会管理中的作用及有效应用策略为研究重点,促进新闻媒体多元化功能发挥,满足多样化社会管理需求。
The news media undertakes the important tasks of the information hub in social management, possesses many functions such as news dissemination, media guidance and supervision, and plays a crucial role in promoting the optimization of modern social management. The news media in the new period has the function of propaganda, guidance of public opinion and audience’s educational function in the management of modern society. At the same time, it also has the functions of communication and coordination, organizational function, public opinion supervision and information service. The following article will proceed from the diverse background of modern social management in the new era, discussing the diversified social contradictions and social issues in the new era and elaborating the premise environment for the news media to play its role. This article will focus on the role of news media in the management of modern society and the effective application of strategies to promote the diversification of news media functions to meet the diverse social management needs.