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在一个以变革为主题的时代,市场鼓励前进,拒绝落后,而创新便是市场实施其法则的最优路径。2014年,对于中国家电业而言更像是转型年,包括海尔、美的、四川长虹、TCL等曾以规模制造领衔的家电企业都在积极向互联网靠近,也给未来的家电创新提出了全新的命题——在产品创新、技术创新、工业设计创新基础上的商业模式创新。从未来中国经济的发展趋势来看,工业化和城镇化仍在加速推进,2017年城镇化率有望达到57%,人均GDP有望达到10000美元,这些数字表明城镇化无论数量还是质量都有较大提升空间,随着消费收入的不断提高,势必推动未开发消费需求的持续释放。
In an age of revolution, the market encourages progress and refuses backwardness, and innovation is the optimal path for the market to implement its own laws. In 2014, it is more like a year of transition for China’s home appliance industry. Household appliance manufacturers such as Haier, Midea, Sichuan Changhong and TCL, which used to be large-scale manufacturing, are aggressively approaching the Internet and have proposed new brand-name appliances for the future Proposition - Business model innovation based on product innovation, technology innovation and industrial design innovation. From the perspective of the future economic development in China, industrialization and urbanization are still accelerating. In 2017, the urbanization rate is expected to reach 57% and the per capita GDP is expected to reach 10,000 U.S. dollars. These figures show that urbanization has seen a large increase in quantity and quality Space, with the continuous improvement of consumer income, is bound to promote the sustained release of consumer demand for undeveloped.