一、标志的概述 标志符号简称标志,属于视觉符号的一种。它图形简练、鲜明,引人注目,容易理解,容易记忆,代表约定的信息,传播约定的信息。 现代标志符号的种类包括:商标、志徽和公共标识。1.商标。“商标”一词系外来语,其英文为“TRADEHARK”,德文为“WARENIHEN”,法文为“MAR-QUES”,而在我国,俗称为“牌子”。关于商标的定义,世界各国表述不一。根据我国的《商标法》第4条、第7款的规定,商标的定义表述为:商标是企业,事业单位和个体工商业者为了使自己生产、销售的商品或提供的服务项目,在市场与其他生产经营者或服务者生产、销售的商品或提供的服务项目,在市场上与类似的商品或服务项目区别而在其商品或服务中使用的种特殊标记。它通常用文字、图形或文字与图形的组合构成。若经政府法律组织登记注册,则在 First, the overview of signs Logo signs referred to signs, belonging to a visual symbol. It is concise, clear, eye-catching, easy to understand, easy to remember, represents the agreed message, and disseminates the agreed message. The types of modern logo symbols include: trademarks, emblem and public logo. Trademark The term “trademark” is a foreign language with the English as “TRADEHARK”, the German as “WARENIHEN” and the French as “MAR-QUES”. In our country, it is commonly known as “brand.” As for the definition of trademark, different countries have different opinions. According to the provisions of Article 4 and Paragraph 7 of the “Trademark Law” in China, the definition of a trademark is stated as follows: A trademark is a trademark that is used by enterprises, public institutions and individual industrial and commercial entities in order to make their own products produced or sold or services provided in the market Other commodities produced or sold by other producers or sellers, or services offered, special markings used in their goods or services that differ from similar goods or services in the market. It is usually composed of text, graphics or a combination of text and graphics. If registered by the government legal organization, then