内陆企业市场营销研究武巧珍内陆企业在新形势下面对变化迅速的国际大市场与国内大市场，必须从各方面深化改革，而最根本的是要实现营销观念的转变和营销理论的更新与营销方法的创新。近年来，内陆企业已经认识到自己与国外企业、沿海企业在营销方面的差距，而且正在奋起... Research on the marketing of inland enterprises Wu Qiaozhen Inland enterprises Under the new situation, the rapidly changing international and domestic markets must be reformed in all aspects. The most fundamental thing is to realize the transformation of marketing concepts and the updating of marketing theories. Innovation with marketing methods. In recent years, inland enterprises have recognized the gap between themselves and foreign companies and coastal companies in marketing, and are rising...