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获2014年度浙江省广播电视新闻奖一等奖和中国广播影视大奖的社教专题节目《有个主任他姓张》,围绕网络“神曲”《张主任》展开,是针对网络热点“宁波大学食堂张主任的意见簿”而进行的二次传播。如何使二次传播实现信息传达更精准、新闻事实更出彩、内容传播更生动的目标是本文的论述重点;在新媒体的利用和广播声音的处理方面,本文也做了探讨。作者认为,新闻的二次传播是在新媒体冲击下传统媒体突围的利器,好的二次传播将起到比首次传播更准确、更深入和更广泛的效果。
Won the first prize of Zhejiang Provincial Radio and Television News Awards 2014 and China Radio, Film and Television Awards, “a director of his surname Zhang,” around the network “Divine Comedy ” “Director Zhang” is targeted at network hot spots “ Ningbo University canteen Director Zhang’s opinion book ”and the second spread. How to make secondary communication to achieve more accurate information delivery, news fact more colorful, more vivid content dissemination goals is the focus of this article; In the new media and broadcast voice processing, this article also discussed. The author believes that the second communication of news is a sharp weapon of traditional media in the impact of new media. A good second communication will have a more accurate, deeper and broader effect than the first communication.