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创意工艺品包装设计对于促进创意工艺品销售,传播创意文化以及传递人文精神都具有重要的作用。纵观义乌及国内多数工艺品市场,创意工艺品包装设计美学意识、设计理念都较薄弱,不适应创意工艺品行业的快速发展。文化创意产业是21世纪最具发展前景的朝阳产业,将文化创意融入到创意工艺品包装设计中,有助于提升创意工艺品内涵、形成创意工艺品特色、创立创意工艺品品牌。在分析义乌创意工艺品包装的基础上,对文化创意产业的发展优点进行分析,对创意工艺品包装设计中的文化创意应用进行探析。
Creative crafts packaging design for the promotion of creative crafts sales, dissemination of creative culture and the transmission of human spirit has an important role. Throughout the majority of Yiwu and domestic handicrafts market, aesthetics awareness of creative handicrafts packaging design, design concepts are weak, not suited to the rapid development of creative handicrafts industry. Cultural and creative industry is the sunrise industry with the most promising prospects in the 21st century. Incorporating cultural creativity into creative handicrafts packaging design helps to enhance the connotation of creative handicrafts, create the characteristics of creative handicrafts, and create the creative handicraft brand. Based on the analysis of Yiwu creative handicraft packaging, this paper analyzes the advantages of cultural creative industry and explores the application of cultural creativity in creative handicraft packaging design.