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研究如何把交互技术运用到标识形象中,在保持标识形象的原有形态的前提下,运用交互技术把标识的内涵在与用户的互动中用动态的交互形式表现出来,是一个全新的挑战。以城市公共标识系统为例,结合多媒体技术的运用给传统静态标识系统注入全新的血液,使之发挥更大的社会效用,娱乐性和功能性的具备是这种互动公共标识系统的最大优势。
It is a new challenge to study how to use interactive technology in identifying images. Under the precondition of maintaining the original form of identifying images, interactive techniques are used to express the connotation of the logo in a dynamic interaction with the users. Taking urban public identification system as an example, combining the application of multimedia technology to inject new blood into the traditional static identification system to make it play a greater social utility, entertaining and functional availability is the biggest advantage of this interactive public identification system.