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对外传播是国外受众了解中国的重要途径,央视英语新闻频道以此为职责,从客观角度观察和分析社会焦点,取得了较好的对外传播效果。英语新闻频道对社会关注焦点的报道应从加强群体性认知入手,如实记录我国社会群体的面貌,并通过春运等专题进行典型表达。此外,还要致力于传播中华民族优秀文化,综合运用一些英语新词汇,不断提高对外传播效果。
External communication is an important way for foreign audiences to understand China. CCTV English News Channel takes this responsibility and observes and analyzes the social focus from an objective point of view, and has achieved good effect of external communication. English news channel reports on social concerns should start with strengthening group awareness, truthfully record the appearance of social groups in our country and make typical expressions through such topics as spring festival. In addition, we must also commit ourselves to disseminating the excellent Chinese culture and comprehensively applying some new English vocabulary to continuously improve the effectiveness of external communications.