新《广告法》的施行,对于我们工商、市场监管部门而言具有十分重大的意义,笔者尝试结合工作实际,谈谈新《广告法》施行对广告监管工作的影响。一、新《广告法》对工商执法工作的有利影响新《广告法》赋予了工商机关更多的权限,全方位地对违法广告行为进行规制,为工商机关提供了一把广告监管利器,主要表现在以下七个方面:(一)弱化广告费的地位,提高执法效率 The implementation of the new “Advertising Law” is of great significance to our industrial and commercial authorities and market regulators. The author attempts to combine the actual work with the impact of the new “Advertising Law” on the supervision of advertisements. I. The favorable influence of the new “Advertising Law” on industrial and commercial law enforcement The new “Advertising Law” has given industrial and commercial authorities more authority to regulate illegal advertising in all aspects and provide an industrial and commercial authority with an advertising regulatory tool, mainly The performance in the following seven aspects: (A) to weaken the status of advertising costs, improve law enforcement efficiency