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“马工程”优秀成果的出版与传播,是马克思主义中国化在党的思想理论建设、高校哲学社会科学学科体系建设中的集中体现,直接影响马克思主义中国化的步伐,是当前学术研究界和出版界所要共同探讨的重要课题。本文在分析当前“互联网+”背景下新媒体传播所具有的典型特点的基础上,提出要创新思维,运用AIDMA法则整合“马工程”成果出版与传播中所需的各级各类资源,分析来自形而上的思想观念层面和形而下的运作层面的各种利弊因素,必将有效推动“马工程”研究成果的广泛实施和向实际应用的转化,从而进一步促进马克思主义哲学在当代中国的发展。
The publication and dissemination of outstanding achievements in “Horse Engineering” are the embodiment of Marxism in China in the ideological and theoretical construction of the Party and in the construction of the disciplinary system of philosophy and social sciences in colleges and universities, and have a direct impact on the pace of sinotransforming Marxism in China. These are the current academic researches Industry and publishing industry to discuss important issues. On the basis of analyzing the typical characteristics of new media communication under the background of “Internet +”, this paper proposes to innovate thinking and use AIDMA rules to integrate all the necessary levels of publication and dissemination of “Horse Project” achievements Class resources and analyzing the various pros and cons factors from the metaphysical and ideological level and from the down-level operational level will effectively promote the extensive implementation of the research results of Horse Engineering and the transformation to practical applications so as to further promote the development of Marxist philosophy in The development of contemporary China.