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电视媒体作为信息发布、文化传播的重要载体,在提高国家文化软实力中发挥着越来越重要的作用。本文立足全球化背景,正视中国传统文化所处的后殖民语境,从民族文化存留和国家文化安全的角度出发,思考电视文化传承与传播传统文化的问题,通过对陕西电视台近年来所作的实践探索进行个案调查,用符号学分析其开发利用传统文化资源的生产空间,从而在理论和实践两个层面,为电视媒体更好地弘扬中国传统文化,进而为增强中国文化软实力提供对策。
As an important carrier of information dissemination and cultural dissemination, television media plays an increasingly important role in enhancing the national cultural soft power. This article, based on the background of globalization, addresses the postcolonial context in which Chinese traditional culture is located. From the point of view of national culture preservation and national cultural security, this paper studies the problem of the transmission and spread of traditional culture in TV culture. Through the practice of Shaanxi TV Station in recent years, Explore case studies and analyze the production space of developing and utilizing traditional cultural resources by means of semiotics so as to provide better solutions to the traditional Chinese culture for the TV media at both theoretical and practical levels and to provide solutions to enhance the soft power of Chinese culture.