论文部分内容阅读
北京市首批名优特许经营品牌日前产生。全聚德、东来顺、亚飞汽车、北京同仁堂、普兰德、吴裕泰等20个品牌获此殊荣。 特许经营在发达国家已有上百年的发展历史,而在我国还处于起步阶段。1993年全聚德首家加盟店的成立,标志着北京市发展特许加盟的开始。经过近10年的发展,连锁企业在各种行业、多种业态形成了快速发展,不断壮大的态势,成为北京市商业新的增长点。特许经营还创造了更多的就业机会,中国连锁经营协会在2001年中国连锁百强企业的统计数据表明,加盟店的员工已达11万人,5000多家加盟店所带动的投资达几十亿,特许经营已成为吸纳就业、带动民间投资的重要途径之一。
Beijing’s first batch of famous franchise brand has recently emerged. Quanjude, Donglaishun, Asia -Fei Automobile, Beijing Tong Ren Tang, Prandtl, Wu Yutai and other 20 brands won this award. Franchise has been in the developed countries for hundreds of years of development history, but in our country is still in its infancy. The establishment of Quanjude’s first franchise in 1993 marks the beginning of the franchise development in Beijing. After nearly 10 years of development, a variety of industries in the chain, a variety of formats formed a rapid development and growing trend, a new business growth in Beijing. Franchising also created more employment opportunities. According to the statistical data of China Chain Store & Franchise Association in 2001, China’s top 100 chain enterprises show that the number of employees in franchise stores has reached 110,000 and the investment driven by more than 5,000 franchise stores has reached tens of One hundred million, franchising has become an important way to attract employment and promote private investment.