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营销者说利用数据、技术结合传播与零售,形成闭环。这些离不开品牌思维方式的改变,突破企业内部的部门壁垒,才能真正实现整合。过去一年中,安索帕中国持续投入三个方向,构筑我们的“金三角”:第一、娱乐营销的布局和应用。围绕娱乐营销创作了诸多成功的案例,例如我们帮助康师傅与梦工厂首次联手,将家里开面店的神龙大侠阿宝,与源自四川的老坛酸菜结合,透过“老坛秘制32式”的酿造功夫,共同打
Marketers say the use of data, technology combined with the spread of retail and the formation of closed-loop. These are inseparable from the brand changes in thinking, breaking the barriers within the department, in order to truly integrate. In the past year, Ansoppa China has continuously invested in three directions to build our Golden Triangle: First, the layout and application of entertainment marketing. For example, we helped Master Kong and DreamWorks first join forces to integrate the home-made Shenlong hero Bao, a product from Sichuan’s Lao Tan sour and sauerkraut, 32-style "brewing effort to fight together