色彩无处不在,五彩缤纷的色彩,给予人们充分的视觉享受,影响着人们的情绪。如今商业装饰设计水平直接影响产品的销售。色彩作为商业装饰设计中的重要元素之一,能够带给人们强烈的视觉冲击,与消费者产生情感上的共鸣。从而推动商品的销售。因此,在装饰设计中应该结合消费心理与色彩心理,赋予色彩强大的生命力。 Color everywhere, colorful colors, giving people full visual enjoyment, affecting people’s emotions. Today, the level of commercial decorative design directly affects product sales. As one of the most important elements in the design of commercial decoration, color can bring a strong visual impact to consumers and generate emotional resonance with consumers. Thus promoting the sale of goods. Therefore, in the decorative design should be combined with consumer psychology and color psychology, to give the color a strong vitality.