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纳爱斯牙膏推营养、透明概念,如果用常规的思路去理解,就很容易被迷惑。2004年末到2005年初,纳爱斯牙膏高调上市,业界对它的评价褒贬不一。时至今日,无论从产品种类还是终端表现,纳爱斯牙膏的发展表现都算稳健。内部数据表明,纳爱斯牙膏销售额平均月增长60％,已成为各分公司终端品牌建设的新贵和销售增长的亮点。根据一年多以来对纳爱斯牙膏的观察,笔者从品牌的策略层面对纳爱斯牙膏进行了一些猜想。
Nairis toothpaste push nutritional, transparent concept, if you use the conventional idea to understand, it is easy to be confused. Late 2004 to early 2005, NICE toothpaste high-profile market, the industry’s evaluation of it mixed. Today, no matter from the product type or terminal performance, the development performance of NICE toothpaste are considered sound. Internal data shows that the average monthly sales of Naisi Toothpaste 60% increase, has become a branch of the terminal brand building upstart and sales growth highlights. According to more than a year of Naisi Toothpaste observation, the author from the brand’s strategic level Naisi Toothpaste some speculation.