当下动漫形象被广泛的运用到平面设计中,其具有亲和力、可爱、时尚、幽默,且有较高的表现作用受到了受众的欢迎。特别是在相关商品宣传或者商品包装中,其应用率较高,一方面与其特定的视觉效果有一定关系,另一方面也与其可以吸引的受众群体有联系。其具有的视觉艺术价值让其所包装的产品或者相关事物都具有更高的视觉感受力。 The current cartoon image is widely used in graphic design, its affinity, cute, stylish, humorous, and have a higher performance by the audience’s welcome. Especially in the relevant product promotion or product packaging, its application rate is higher, on the one hand with its specific visual effects have a certain relationship, on the other hand also with its can attract the audience. It has the visual art value of its packaging products or related things have a higher visual sensibility.