这个题目似乎有些刺激眼球,并不是因为笔者现在在做杂志,所以夸大杂志的管理难度,而是不论任何形式的媒体,都有自己容易和困难的地方,都需要因地制宜地制定管理方针,如果不能理解这个道理,永远不能说懂得媒体管理。笔者原来也做过两年多的报纸。通常来说,报纸(日报)的人员众多、出版周期密集、现金流巨大,这些都决定了报纸的管理难度远远超过杂志。但是能够管好报纸的人,并不一定能够管好杂志,反之亦然。首先就是一个重要的工作习惯养成的问题。报纸由于出版周期固定,频次高,其难度在于流程的顺畅和对突发事件的处理能力。而杂志出版周期长,表面看来管理的空间大,允许的变化多,但这恰恰构成了另外一种难度。一般来说,频次高的日报容易形成操作规范,因为压力大:节奏快,很快能让员工形成规律性的工作,养成习惯。一旦良好的工作习惯养成,业务管理流程就 This topic seems to be somewhat exciting. It is not because I am currently working as a magazine that I exaggerate the difficulty of managing magazines. I do not think it is easy or difficult for any type of media to develop its own administrative guidelines. If not Understand this truth, never understand media management. The author originally did more than two years of newspapers. In general, the large number of newspapers (daily), the publication cycle is intensive, huge cash flow, which determines the management of newspapers is far more difficult than the magazine. But those who manage the newspaper do not necessarily manage magazines, and vice versa. The first is an important working habit to develop the problem. Due to the fixed publication period and the high frequency of newspapers, the difficulty lies in the smooth flow of the process and the ability to handle emergencies. The magazine published a long cycle, the management of the surface space seems to allow more changes, but it is precisely constitute a different kind of difficulty. In general, the daily high frequency of the formation of easy to operate norms, because of pressure: fast paced, and quickly allow employees to form a regular work habits. Once good working habits develop, the business management process goes