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本文对《凤凰周刊》的特色栏目封面故事进行研究,封面故事栏目就像是报纸的头条,是最吸引受众注意力的栏目。同时也是灵魂,客观报道事实真相、纵深解读事件内涵、犀利剖析事物本质,主导整个杂志的风格和理念构新闻事实的方式和最核心的新闻理念,是最能体现其发展策略的栏目。本文通过对凤凰刊的封面故事在叙事视角和媒体理念策略上的创新的研究,考察新闻周刊发展的大致现状,在此基础上,探讨未来的努力方向。
This article studies the featured section cover story of Phoenix Weekly. The cover story section is like the headline of the newspaper, which is the section that attracts the most attention. It is also the soul, objectively reporting the truth, deeply interpreting the connotation of the incident, sharply analyzing the essence of things, leading the style and concept of the whole magazine to construct the truth of the news and the core news idea, and it is the column that best embodies its development strategy. In this paper, we study the general situation of the development of Newsweek through the research on the cover story of Phoenix magazine in terms of narrative perspective and media concept and strategy, and on this basis, we discuss the future direction of our efforts.