本文通过摆事实讲道理的的方式,说明面对中职学生讲授市场营销课时,一定要结合案例进行教学,以其直观生动、真实可信的特点,激发学生兴趣、培养学生新的思维模式,使学生学习更加主动、配合,效果更加理想,是为营销教学乃至更多专业课程的一个新型教学方式! This article, by putting the facts in a reasonable way, shows that in the face of teaching marketing courses for secondary vocational students, we must combine the case teaching, with its intuitive and vivid, authentic and credible features, inspire students’ interest, and cultivate students’ new thinking mode. It is a new type of teaching method for marketing teaching and even more professional courses to make students’ learning more active and cooperative.