政府形象系统的构建源于政治合法性、善治、行政沟通的要求。当前,微博时代所带来的信息扁平化、立体化、碎片化,给政府形象系统的构建带来了很多挑战。英美等国政府十分关注微博时代下政府形象的塑造,并较好地利用微博来全方位地打造政府形象系统。如何利用微博这一利器,发挥其积极效应,推动塑造良好的政府形象,这是信息化背景下我国政府亟须面对与研究的问题。 The construction of the government image system stems from the requirements of political legitimacy, good governance and administrative communication. At present, the information brought by the Weibo era is flattened, three-dimensional and fragmented, posing many challenges to the construction of the government’s image system. The governments of Britain, the United States and other countries are very concerned about shaping the image of the government under the Weibo era and make better use of weibo to build an overall government image system. How to use the weapon of Weibo to exert its positive effect and promote the shaping of a good government image is the issue that our government urgently needs to face and study under the background of informationization.