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随着社会的发展,人们对精神文化的需求亦不断提高,各地电视台推出了很多广受社会各界欢迎的电视新闻节目。热点新闻播出后的社会效果往往由受众的认可度和接受度来决定,观众是电视新闻工作者们最最权威的评判。所以,了解受众的需求和受众的心理特点来探讨电视热点新闻报道的完善和发展的是十分有必要而且重要的。
With the development of the society, people’s demand for spiritual culture has also been on the rise. Television stations around the world have launched many TV news programs widely welcomed by all walks of life. The social effects of hot news broadcasts are often determined by audience acceptance and acceptance. Audiences are the most authoritative judgments of television journalists. Therefore, it is very necessary and important to understand the needs of the audience and the psychological characteristics of the audience to explore the improvement and development of the news reports on the hot topics in television.