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微博使人们的生活场域发生了革命性变化,对主流理论的传播空间、媒介、主客体关系产生了深刻影响,也为主流理论提供了广阔的生长空间。然而,主流理论微博仍然面临着宏大叙事的内容定位、单向独白的表达方式、刻板单一的文体特征等表达困境。克服和破解这些困境,更好地推动主流理论在微博场域的健康生长和科学发展,需要采取话语转变、方式创新、形象再造、意见领袖嵌入、关系构建、营销推送等发展策略。
Microblogging has revolutionized people’s life field, has a profound impact on the spread of mainstream theory, media, the relationship between the subject and the object, but also provides a vast space for growth of the mainstream theory. However, the mainstream theory of micro-Bo is still facing the grand expression of content orientation, one-way monologue expression, stereotyped stylistic features such as dilemma. To overcome and solve these dilemmas and to better promote the healthy growth and scientific development of the mainstream theories in the micro-blogging field, we need to adopt such development strategies as discourse transformation, mode innovation, image reconstruction, opinion leader embedding, relationship building, marketing and push.