随着市场经济体制框架的逐步构建,如何认识市场和营销环境的变化,如何针对变化了的新情况去研究企业营销的新问题,如何用新的思路去开辟企业营销的新路子等等都是需要我们去深入研究,并尽快构建起现代营销的体系。 一、新时期市场营销环境的主要特征 企业的市场营销活动,是在 With the gradual construction of market economic system framework, how to understand the changes of market and marketing environment, how to study new problems of enterprise marketing in response to changed new situations, how to use new ideas to open up a new way of marketing of enterprises, etc. We need to go deep into research, and build a modern marketing system as soon as possible. First, the new era of the main characteristics of the marketing environment Enterprise marketing activities are