几年前,微博刚出现时,由于内容纷繁芜杂,引起了社会的广泛关注。经过两年多的实践,微博正按照一定的逻辑和规律,向趋于有序的方向发展。本文仅就微博语境下的媒体生态进行分析。一、从媒体生态角度看微博产生的新变化1.媒体结构比较我国的传统媒体是“倒金字塔”结构,即中央省级媒体数量最多,地市级次之,县区级最少。而 A few years ago, microblogging just appeared, due to numerous and varied content, aroused widespread concern in the community. After more than two years of practice, microblogging is in accordance with certain logic and laws, tend to tend to order. This article only analyzes the media ecology under the context of Weibo. I. New Changes in Weibo from the Perspective of Media Ecology 1. Comparison of Media Structure The traditional media in our country is composed of “inverted pyramid” structure, that is, the central province has the largest number of media outlets, the prefecture-level cities and the county-level areas with the least number of media outlets. and