随着信息技术的发展和酒店营销工作中对网络信息技术的应用,酒店网络营销已经逐渐发展成为酒店在运营管理过程中吸引客源的重要措施之一,受到酒店管理者的高度重视。因此基于酒店网络营销的重要性,新时期要想让酒店在激烈的市场竞争中获胜,就应该对酒店网络营销模式进行开发并加强管理,进而借助良好的网络营销为酒店发展提供相应的支持。 With the development of information technology and the application of network information technology in hotel marketing, hotel network marketing has gradually developed into one of the important measures to attract tourists in the operation and management of hotels, which is highly valued by hotel managers. Therefore, based on the importance of hotel network marketing, in the new era in order to make the hotel win the fierce market competition, it is necessary to develop and strengthen the hotel network marketing model, and then use the good internet marketing to provide appropriate support for hotel development.